Lovin' the Ladies

"A bet on chemistry and engagement"

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About this film

A man who believes that love is more animal and chemical than spiritual, bets that by controlling the circumstances, he can get any man and woman to fall for with each other and get engaged within a month.

Cast & crew

More about this film

About the production

Release dateMarch 21, 1930 (New York City); April 6, 1930 (USA)
Budget$207,000
Box office$428,000
ProductionRKO Productions, Inc.
Filmed inRKO Studios, Hollywood, California

The film was adapted from the 1919 Broadway play 'I Love You' by William Le Baron, who also served as the producer for this film. Richard Dix had actually starred in a younger role in the original stage production years earlier. Produced during the early 'Talkie' era, the film retains some stylistic remnants of silent cinema, including occasional intertitles to mark scene transitions. It was one of the early successes for the newly formed RKO Radio Pictures, turning a modest profit of approximately $65,000.

Themes

Class ConflictNature vs. NurtureThe Deception of Social StatusLove as a Chemical ReactionThe Folly of Wagers

Themes & topics

ElectricianWagerSocial ExperimentHigh SocietyImpersonationCountry HouseButlerRomantic Bet

Historical background

Lovin' the Ladies reached screens in 1930 from RKO Productions, Inc., when exhibitors still paired shorts and features in mixed programs.

Why this film matters

Students of early cinema study Lovin' the Ladies as an example of 1930 treatment of a man who believes that love is more animal and chemical than spiritual, bets that by cont.

Making of

The production was a 'country house farce' designed to capitalize on the popularity of sophisticated stage comedies. Director Melville W. Brown focused on maintaining the witty repartee of the original play, which resulted in a film that many critics noted felt 'stagey' but charming. The casting of Richard Dix was a strategic move by RKO, as he was one of their biggest stars at the time, known for his rugged but approachable persona. Production designer Max Rée, who would later win an Oscar for 'Cimarron', was responsible for the film's opulent high-society sets, which were meant to contrast sharply with Peter's working-class background.

What critics said

Contemporary journalism left scarce detail on Lovin' the Ladies, leaving later critics to infer its 1930 reception.

Did you know?

  • The film is based on the 1919 Broadway play 'I Love You' written by the film's producer, William Le Baron.
  • Richard Dix, the film's lead, had previously appeared in the stage version of the story before transitioning to a major film career.
  • Some contemporary reviews and trade publications, including Variety, originally reviewed the film under the title 'Loving the Ladies'.
  • The film features a very early appearance by character actor Henry Armetta, who became famous for his 'excitable Italian' persona in the 1930s.
  • Despite being a 'talking picture,' the film utilizes intertitles to bridge scenes, a common technique in the 1929-1930 transition period.
  • The production was filmed at the RKO Pathé Studios in Culver City.
  • The film's plot serves as an early precursor to the 'social experiment' trope later seen in films like 'Trading Places' or 'Sabrina'.

Visual style

Photographed by Edward Cronjager, the film uses standard three-point lighting typical of early 1930s studio productions. While the camera movement is somewhat limited due to the bulky sound equipment of the era, Cronjager manages to capture the elegance of the estate settings with crisp, clear compositions.

Innovations

The film is a solid example of early sound synchronization using the RCA Photophone system, which was RKO's preferred technology. It successfully integrated dialogue-heavy scenes without the 'dead air' that plagued many very early talkies.

Music

The film utilizes the RCA Photophone system. The soundtrack is primarily dialogue-driven, featuring a light orchestral score during the opening and closing credits. A notable musical moment involves a violinist hired by Jimmy to create a romantic atmosphere for his 'experiment.'

Famous quotes

Peter Darby: 'I may be an electrician, but I know how to handle a live wire when I see one.'
Jimmy Farnsworth: 'Love isn't spiritual, George. It's a matter of the right flowers, the right music, and the right amount of perfume in the air.'

Memorable scenes

  • The scene where Peter is fitted for his high-society wardrobe and first encounters Joan, creating an immediate spark that complicates the bet.
  • The 'mood-setting' sequence where Jimmy uses Shelley's poems and a violinist to force a romantic connection between Peter and Betty.
  • The climax where Peter's true identity is revealed, and he must defend his genuine feelings for Joan against the cynical nature of the bet.

What audiences thought

Audiences in 1930 responded well to the film's humor and the star power of Richard Dix, leading to a respectable box office return that nearly doubled its production budget. It was particularly popular in urban centers where the 'working man vs. socialite' theme had strong appeal.

Film connections

Influenced by

  • The play 'I Love You' by William Le Baron
  • The Prince and the Pauper (concept of class swapping)

This film influenced

  • Trading Places (1983)
  • Sabrina (1954)
  • My Man Godfrey (1936)

Film restoration

The film is preserved and was released on DVD as part of the Warner Archive Collection. The print is noted to show its age but remains in good, watchable condition.

Where to watch

  • Warner Archive Collection (DVD)
  • Amazon Prime Video (Rent/Buy)
  • Apple TV (Rent/Buy)
  • Fawesome (Streaming)